Energy Efficiency Showcase Series
Insight
- Especially in regions where Energy Efficiency (EE) and Renewable Energy (RE) sectors are in an early stage, awareness raising activities are of great value. These kinds of activities are of importance not only on the level of the ultimate target group but also at the level of Financial Institutions (FIs) that are confronted with the task of developing appropriate products, identifying eligible clients, and defining the benefits of investments into EE measures. Against this background, the TAF developed a concept which helps Financial Institutions and their clients to recognize the advantages of EE investments, the “EE Showcase Project”.
Main fields of services:
The Project focused on Financial Institutions (FIs) which showed interest in introducing EE lending, but either have no experience with EE lending, or have not been successful in introducing EE lending previously and are attempting a new approach. Particularly, the project aimed at
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Assisting FIs in better understanding the benefits of EE lending.
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Better understanding the EE potential of the FI’s existing lending portfolios.
- Mobile Sales 80%
- Website Traffic 50%
- Conversion Rate 75%
- Email Subscribers 60%
The Results Were Amazing
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